In short
The question of whether a slogan can be registered as a trademark is read from the power of the advertising sentence to indicate origin. If that power is absent, the sentence may remain as praise that describes the goods. Not every advertising sentence is registered. No year of protection is stated in this article. If a year is written on the register, it is read from the register. If it is not written, this text does not add it.
A result is not built while the full text of the sign, the class list, and any ground of refusal do not stand side by side. A result that is not built is not written in a petition as if registration had happened. A registration that is not written does not arise by itself from a photograph of use either.
Distinctiveness
General formulas of praise stay weak. If the slogan describes the goods or the service, the risk of an absolute refusal increases. A sentence that describes is separated from a sign that indicates origin. The separation does not write a year into this text. A claim of gaining strength through use is debated in some files. The debate is not automatic registration. A claim that is not automatic is shown with a document.
If the document carries where the slogan was used and for which goods, that use is read. If it does not carry that, use is not assumed. Use that was not assumed does not erase a refusal decision on the register either. If there is a decision, the text of the decision is what counts. Without a decision, a sentence of praise is not treated as registered.
Search and the type of sign
A clash with a sign already registered is seen with a similarity search. The clash does not mean every word of the slogan is forbidden. The overlapping part is described. Without the description, the whole sentence is not announced as of no effect. The registration process explains the general route. This record is not the year table of that route.
A combined mark together with a logo is examined differently from a word slogan alone. A sound mark is not a copy of a word sentence either. If sound or motion does not stand as a separate sign on the application form, it does not enter the slogan by itself. An element that did not enter is not written in the petition as registered.
The ground of refusal
A refusal writing explains which ground the reasons rest on. Shortening the slogan, adding an element, or narrowing the class is weighed according to the concrete reasons. Without the reasons, it is not said that changing one word is enough. A change that is not so said does not produce a year of protection either. A year that is not produced is not in this article.
The objection petition should mark the sentence in the refusal writing. The mark is not treated as having narrowed all the classes by itself. If a narrowing is visible in the application record, it is visible. A narrowing that is not visible is not read as if it had been entered on the register. The register shows which sign is waiting in which class.
The application record and the register
The application form carries the slogan's exact wording. If the long sentence in the advertisement film and the short sentence on the form differ, what is sought to be registered is the one on the form. The film does not stand in for the form. A film that does not so stand may stand separately as evidence of use. Evidence that stands separately is not a register document.
If the class list does not describe the goods, a deficiency and a ground of refusal may mix. The two writings that mix are not the subject of the same petition. Service may show from an annotation which writing arrived. If there is no annotation, arrival is not assumed. An arrival that was not assumed is not the source of a year calculation either.
The long praise in the advertising text and the short sign on the application form may not be the same sentence. An identity that is not there does not put the film in place of the form. The film may show where the use appeared. A film that does not show that is not a register document. A film that is not a document does not start a year of protection either. A year that did not start is not in this article. A year that is not there does not stand in for the ground of refusal. A ground that does not so stand marks, in the petition, which sentence was treated as descriptive. Without a mark, all the classes are not treated as having fallen by themselves. If the class list does not carry the name of the goods, the deficiency and the refusal are not melted in the same writing. A writing that is not melted is also separated from the arrival record on the service annotation. If there is no annotation, a day of arrival is not invented. A day that was not invented is not written as a year of protection either.
Where the slogan is read from
A year of protection that is not written on the register is not added to the slogan. An Ankara lawyer reads from the application record that the office being in Çankaya does not change the authority of the trademark examination. The competent authority is read from the application and the service. The office address does not choose the class list.
Conclusion
A slogan trademark requires distinctiveness. Not every advertising sentence is registered. A year of protection is not frozen in this text. The frame is on the intellectual property page. The basis is the Industrial Property Code No. 6769.